What is Clubhouse and how can you utilize this audio app to bring revenue to your business

Clubhouse started as an audio-based social media app by founders Paul Davison and Rohan Seth in the fall of 2019.

The app was originally designed for podcasts under the name Talkshow, and was later renamed “Clubhouse” in March 2020.

Clubhouse allows people to talk on across national borders on everything from entrepreneurship to child care.

And you have the opportunity to learn from experts, exchange ideas and make new friends.

Clubhouse was originally aimed at celebrities, CEOs and top online influencers.

Initially, only this group of persons could send and receive clubhouse invitations.

At first, Clubhouse was available for iPhone users by invite only but now it´s available for everyone.

Should I use Clubhouse for my business?

All social platforms that are born initially have a peak of interest.

This means that the platform will have a natural decline when interest in the news has subsided.

At one point there was even talk of everyone leaving Facebook, but look where they are today…

The drop in people on Clubhouse actually just means less competition.

If you want to get customers, it can actually be a huge advantage to market on a smaller platform in a niche where the competition is less.

Your path to success is actually much greater on Clubhouse compared to Facebook, Instagram, TikTok and LinkedIn.

When you are a moderator in a room, you can now put your link at the top of the room so you can choose which product you want to market.

How to get followers on Clubhouse

When you log on to Clubhouse for the first time, you will discover that many of the moderators have an extremely large following.

This should not scare you from joining as I have seen many with under 200 followers selling their products and services.

If you want to get followers, it is a must that you work on getting speaking time in the different rooms you participate in.

If you get speaking time on a stage, you will automatically get more followers who can relate to your personality or what you say.

Why is it easier to get followers on Clubhouse compared to other social media?

People listen for a VERY long time!

The attention span on YouTube, TikTok and Instagram is much shorter.

You have to look at your screen and you can’t do anything at the same time.

Since Clubhouse is an audio app, you can wash dishes, go for a bike ride, drive in your car or listen with your eyes closed.

A bit like listening to a podcast or radio station, but with the option to interact with the studio hosts online if you wish.

6 great tips to get more followers on Clubhouse

1.
Make your profile followable. Make sure your bio is filled out correctly (learn how a little further down in this article).

2.
Always be active in the rooms you participate in. Make sure you are on stage and ask good questions (also remember to write a comment and share the room).

3.
Follow people you want to learn from, people you want to collaborate with and people who are potential customers or leads.

4.
Collaborate with others who have slightly more followers than yourself.

5.
If you hear something in a room that you love, you should write to the person and express your excitement.

6.
Create your own rooms in collaboration with other moderators on popular and interesting topics.

PRO TIP!

Only the first two lines of your bio are shown when others search for you in the app.

It is therefore absolutely essential that the two lines tell what you can help your customers with!

On your Clubhouse profile, you have the opportunity to write who you are, what you do, what you have achieved and who you can help.

You also have the option of inserting a link to your Instagram and Twitter account.

Clubhouse gives you a specific word limit to add to your Clubhouse profile. So make it count!

Learn how to make the perfect bio for your Clubhouse account

6 tips to have an eye-catching Clubhouse bio

1.
Add emojis: When someone reads your entire bio, it can be a good idea to have an emoji that emphasizes what you do.

If you help your customers write books, an 📚 emoji can help them understand what you offer more quickly.

2.
Always mention what people can learn from you. What do you teach your Clubhouse audience?

3.
If you have many followers on another medium, it will always increase your credibility if, for example, you write Facebook 10K.

4.
Add something interesting about yourself such as “I run 2 marathons a month” or I have completed 81 marathons so far.

5.
Be creative and unique when writing your bio. People love to read something that is different. Feel free to use a story. Avoid negative and depressing words.

6.
If you have customer testimonials, you should find some of the best ones and write them in your bio. This is a very effective strategy!

PRO TIP!

Remember to make spaces in your bio text.

Most people have an ultra-short attention span and when you create “a wall of text” you risk people giving up and leaving your profile quickly.

Let´s connect on Clubhouse…

If you are not already a member of Clubhouse, I hope this article has piqued your curiosity.

I hope to see you on the app.

You will find my personal profile via this link to Clubhouse

If you have any questions feel free to reach out.

Have a fantastic day! 😉

Kind Regards

Erik Praecius