What is Attraction Marketing? Get the Ultimate Recipe for Gaining More Qualified Leads and Sales

Before you start spending a whole lot of energy on attracting customers, you should define your target audience.

This step is absolutely crucial to your future success with Attraction Marketing.

You need to be 100% aware of who you are talking to and who you are trying to attract to your product or service.

If you try to talk to everyone, it will be very difficult to achieve results!

It may sound a little silly but take a piece of paper and describe your perfect core customer.

Also called your Avatar.

Write down with very specific information such as job situation, age, gender, financial status, marital status, hobbies, level of education, etc.

The more specific you are, the easier it will be to find out what service or item they are looking for.

This will make it much easier when you need to produce good content.

Write and talk to this one customer and in time your perfect followers will find you.

Unlocking the Secret to Attraction Marketing Success

A. Understand the challenges of your audience

You may be thinking “I do not know much and who can I help?”.

But right now, there are thousands of people on social media complaining about problems that you can solve for them … and they are just waiting for you!

Once you have decided who you want to help, you are ready to explore the problems and challenges they face.

Take time to write down their problems, challenges, fears, pains, dreams, desires and needs on a list.

When you need to produce content for your Facebook page, emails, blog and other platforms, you can use these “emotional trigger points” to capture the attention of your target audience.

If you find a topic to talk about that you are passionate about, you will have a greater chance of success. You can speak with real passion, and it shines through that you are excited about what you are talking or writing about.

If you have to talk about something that bores you every single day, you will quickly burn out.

B. Build trust

Once you have identified the issues and challenges you can help with, it’s time to build trust.

If you can help them solve their problems with genuine interest and offer quality content you can get a customer for life.

If you have gained trust, it will be much easier to sell your services and products without you having to push a sale through.

Once a consumer has gained the Brand trust, they will be more loyal because they trust this particular Brand more than others.

When you are down at the local grocery store, you probably choose exactly the same toothpaste as you usually do because you trust the product…

If you maintain trust on an ongoing basis, few people will want to change brand or supplier.

C. Brand YOURSELF, not product or company names

If you are in an MLM business, there is a pretty high probability that you will have to contend with thousands of other Marketers about the customers… with the same products.

Traditionally, it is done old school by seeking out people, making meetings and cold calls where one tries to push the products or business opportunity down the throats of the customers even though they are not really the perfect prospect.

Did the “Old School Way” for years and I HATED how it made me feel!

Brand yourself and stand out from the crowd.

There is only one like you and you have the opportunity to have your very own fans who will reach out to you without you having to push them.

People will not join big companies; they will join YOU!

For the truth is that people buy products from people.

People want to trade you because they know you, like you and trust you.

If you can brand yourself as a leader who can solve their problems, they will join you.

You have probably experienced or heard that an MLM company suddenly disappears from the market.

When this happens, there are streaks of people losing their revenue from day to day.

MLM companies are known for changing their compensation plans from one day to the next, which can leave you with an extremely volatile income.

If you use your energy to brand the company name or product names, you only get people to Google the names.

Maybe they find a negative article that makes them forget all about the products.

Maybe they find another leader to work with or a cheaper alternative to your product or service.

You are guaranteed to lose a large number of leads if you brand your network marketing company instead of branding yourself.

You can avoid this by building your business around your personality.

You are the Brand!

If something unforeseen happens, you have the opportunity to change supplier and take your followers with you.

Below I will describe how Attraction Marketing works in a purely practical way.

Because it’s not about bragging about social media.

It’s not about showing bundles of money, big cars, or abnormal mansions.

It’s hard to relate to for ordinary people and will only pamper most people away.

As you will discover in the text below, attraction marketing is all about serving your audience and giving them consistent VALUE.

WHAT DOES THE ATTRACTION MARKETING STRATEGY LOOK LIKE?

What is the perfect formula for attracting clients, prospects, and team members?

Below you can see what my business looks like if you draw it quickly on a piece of paper.

Do not worry. You do not have to panic when you see my insane drawing.

Further down in the article you will find a more simplified drawing of the proven system that I use in my online business.

HOW DOES ATTRACTION MARKETING WORK PRACTICALLY?

Below you see a very simple formula forattraction marketing that I use to attract prospects every week on autopilot.

As you can see, there are 4 steps you need to follow to apply attraction marketing to your online business to turn visitors into customers:

1. GENERATE TRAFFIC

When you start, it can all seem a little overwhelming, but as I mentioned earlier in this article, you should consider choosing one platform to start with.

When I started in 2019, I chose Facebook as there are absolutely most people.

I “cleaned” my personal profile so that it was completely sharp and radiated positivity.

I then created a Facebook business page and started creating content.

You can continuously provide tips, advice, and quotes with positive posts.

2. LANDING PAGE

You do not have to have a fancy landing page to start with.

The important thing is that you get an email address when you give your freebie away.

For the first many months, I entered my leads manually.

Your landing page may just consist of you mentioning that they need to write a message to you with their email address so you can submit your material.

Later, of course, it is much easier once you have automated the process.

A so-called squeeze page you can easily set up quite cheaply when you feel ready.

3. NURTURE YOUR LEADS

This point is crucial to your success.

Your job is to create consistent content that provides value to your followers.

And it may feel a little anxiety-provoking and unmanageable.

But think about this:


The vast majority of Network Marketers do NOTHING!


Once you make the decision and get started, you are already miles ahead of your competitors.

The more valuable content that solves your followers’ problems and challenges the faster you will get a wide fan base.

Find the problems that worry them most and help them solve the problem.

If you deliver good content, it will automatically be seen and shared. Make video, Live video, blog posts, interviews and posts on social media.

As mentioned earlier, you should pick one platform to grow on.

Later, you can expand with more when you start getting results.

Or will you quickly burn out if you need to produce content for Instagram, Facebook, TikTok, YouTube, Twitter, Pinterest, email recipients, LinkedIn etc.

You can make polls, invite them to visit your website.

Start gathering relevant friends on the various platforms.

Of course, you can reuse a lot of your material over time, but you should be aware of what is good content on the various platforms. Instagram, for example, is far more visual than Twitter…

You should be able to continuously educate and entertain your followers.

You are now transforming into a professional influencer who solves problems.

Because you provide value and do not constantly push to sell, you will create a bond with your followers.

They will see you as a leader and because you help them, you will eventually earn their trust.

Engage with Your Followers and Fans

If you want to achieve fast results, the trick is to interact with your audience.

When you build a relationship with another human being, you will build a relationship of trust much faster.

Have a genuine interest in other people and behave humanely.

Trust is 100% crucial if you want to sell your products and services.

When another person comments on your material, you should always take the time to create a conversation.

Be interested in their content and drop a comment or a like when they post a picture. It’s an easy and fun way to build your Brand.

Get involved with people who match your core customer (Avatar) and comment on their content.

If you are aware of this every day, you will much faster build a following that is interested in your Brand and your services.

4. CONVERT TO SALE

Now you are about to be ready to reap the benefits of all your hard work.

Your tribe begins to know you, like you and trust you.

Now is the time to make money.

If you start with this step before you have built up a solid credibility, you will be perceived as a “Spammy Tammy” or a “Spammy Sammy”.

And you will have a very hard time getting a business up and running with ongoing revenue.

Do not be discouraged when people say no to your offer.

It should always be okay for people to say no.

Some of your followers may want to follow you for several years before they feel ready.

It is always a good idea to have multiple income streams…

You may want to consider having an affiliate offer attached if they say no to your business opportunity (the free 10-day Bootcamp is my affiliate offer).

Once you have nurtured your leads and given them quality advice and information, your audience will eventually begin to trust you.

Of course, you need to continually introduce your products, services or affiliate offers so you can start getting sales and money at the checkout.

But remember that you are doing Attraction Marketing!

Always start by offering a freebie

You might think it’s a waste of time and money, but it actually works.

There is a reason why several physical stores offer small samples.

The customer can get to know you better without feeling the pressure to invest.

They can get a little insight into the value that your particular Brand offers.

Remember to follow up on your leads and customers on a regular basis.

You can ask for reviews of your services or products.

Most people love when you give them positive attention after buying an item.

CONCLUSION

The best feeling you can get as a business owner is when people themselves ask to buy a product or service.

Attraction marketing gives you the opportunity to get rid of embarrassing sales methods where you chase your customers, beg them and cold call them.

Is it easy? No definitely not…

Do you have to work hard? Absolutely…

But when you constantly add value to your leads and help them with their problems, challenges, needs and wants, you can hardly fail to succeed with Attraction Marketing.

I hope you can see that Attraction Marketing is really powerful, so you make the decision to get started today.

If you are looking for an effective strategy that is also cost effective, this is the solution.

If you would like an unfair advantage, you should consider grabbing the free 10-Day Bootcamp which I also grabbed when I started on this journey.

I started as a totally unknown guy on social media in 2019.

No Social proof to recently hit my first 4-figure month with the things I learned in the free 10-day course, among other things.

So, stop wasting money or time on smart lead purchases, paid traffic and expensive ads that only give you an empty coffers.

Instead, start building a relationship of trust with your followers and future customers.

Ps.

This blog is actually an example of how you can do Attraction Marketing.

By giving people good relevant information for free, they are more likely to grab one of my free offers and get to know me better.

When people eventually start to trust my skills, it will be much easier for me to promote my products.

Feel free to write to me if you have any questions about this article or need help getting started on attracting your perfect prospects.