How to STOP Chasing Customers and Transform Your Marketing Strategy to Attraction Marketing

WHAT IS ATTRACTION MARKETING?

Attraction marketing is a term that refers to a strategy that businesses use to attract customers and clients to them, rather than actively seeking them out.

This approach is based on the idea that people are more likely to be attracted to businesses that offer value and help solve their problems, rather than businesses that are constantly pushing products or services on them.

The very basic principle is to show your potential customers the benefit of the product you are selling.

You don’t sell the product itself, but instead show them how good it is.

By using attraction marketing, businesses can build relationships with their target audience, establish themselves as experts in their field, and ultimately drive more sales.

The first time I became acquainted was by chance…

I had been working in Network Marketing for quite a few years and was tired of spamming my family and friends.

The tactic I learned was that anyone with a pulse was a potential customer.

Today, fortunately, I have become much wiser and refrain from bugging people with my products.

Well, back to when I became acquainted with attraction marketing.

It actually all started with an ad on Facebook where I heard about the method.

I thought it sounded great but was also super doubtful that it was a strategy that would work.

People suddenly started reaching out…

My mindset changed and so did my strategy.

I completely reversed my spammy strategy and started providing value on social media and on my website.


For a long time absolutely, nothing happened!


But after 2-3 months people suddenly started reaching out and asking me questions, leads came in and the customers came on autopilot.

I hope you also choose this strategy as I am 100% convinced that it is the right way to work.

The 10 step-by-step guide on how to use Attraction Marketing in your business

This method can be used regardless of whether you are a coach, digital marketer or sell products on a website.

If you are involved in Network Marketing (or just wanna know more), I would recommend that you keep on reading.

1. Identify your target audience

The first step in using attraction marketing is to identify your target audience.

This means understanding who your ideal customer is and what their needs and pain points are.

Once you have a clear understanding of your target audience, you can tailor your marketing efforts to speak directly to them and address their specific concerns.

Think about what problems you can solve for your perfect prospects.

What can you help them with?

Is it finances, health or personal development?

To attract your customers, they must be able to see what they get out of it and what problems they get help solving.

Could you use a little help finding your Avatar aka Your Perfect Customer/Prospect I have the perfect tool for you.

It’s a printable template for each and every target group that you have.

This will make it MUCH easier to communicate with your perfect customers.

It is actually crucial to your success if your plan is to spend ad money at some point.

2. Establish yourself as an expert

One of the key elements of attraction marketing is establishing yourself as an expert in your field.

This means sharing valuable information and insights that will help your target audience solve their problems and improve their lives.

This can be done through blog posts, videos, webinars, and other types of content.

To be perceived as an expert in your niche, you need to be consistent!

They must get the impression that you can be trusted.

It is therefore not enough to deliver value on social media occasionally.

If you have just started online, I would recommend that you choose a single platform and become really good at delivering value on it.

Later, you can expand with more platforms and reuse your material on the various social media.

My focus in 2024 was to deliver value on the social platform called Clubhouse.

It is an audio only app where your followers listen over a longer period to scroll through your content.

If you would like to learn more about Clubhouse, I have written a book for beginners without any fluff.

You will learn exactly how to attract customers quickly.

It´s an easy-to-read step-by-step guide to success on the app.

You can download the Clubhouse e-book “here.”

3. Build relationships

Attraction marketing is all about building relationships with your target audience.

This means reaching out to them on social media, responding to comments and questions, and engaging with them on a regular basis.

By building relationships with your audience, you’ll be able to earn their trust and turn them into loyal customers.

Every single day I see people posting on social media and when people comment on their post, they do nothing…

What!!!

This is the complete wrong way to handle a social media.

When people comment, it is your duty and in your own interest to write a thank you for the comment or to continue communicating.

This will brand you as an authentic and human person who has an interest in other people.

Apart from this, the algorithm of the social media in question will also reward you with more visibility for your post.

4. Offer value

Offering value is a key component of attraction marketing.

This means providing your target audience with valuable information, resources, and offers that will help them solve their problems and achieve their goals.

This can include things like e-books, webinars, discounts, and other types of content or offers.

However, it is important that you remember that you are running a business.

When I started attraction marketing, I gave lots of value, how to guides, and free eBooks.

But the quality of the people who only want everything for free can be highly variable.

You may have to consider whether you want leads who are freebie seekers and tire kickers or whether you want fans who are willing to invest in themselves.


It makes no sense to have a huge email list with subjects who NEVER buy your products!


Therefore, always remember to combine your free value with a strong call to action for your product or service.

Your potential customers must be guided to the right place because a confused mind does not buy!

5. Use storytelling

Storytelling is a powerful tool in attraction marketing.

By sharing your own personal experiences and the experiences of your customers, you can connect with your audience on an emotional level and build trust and credibility.

When it comes to attracting potential customers, telling your story can be crucial.

Tell about your business journey, your failures and your successes.

If you want to get quick results, I recommend that you use video or build your personal brand on the audio app called Clubhouse.

Every single week I get sales through this app.

If you want to learn more about how to attract customers and get sales at Clubhouse, I recommend that you read my book.

You can take the shortcut to success on the app by grabbing my beginner’s guide to Clubhouse.

6. Leverage the social proof

Social proof is a powerful tool in attraction marketing.

This refers to the testimonials, reviews, and endorsements from happy customers that you can use to build trust and credibility with your target audience.

One of my absolute biggest mistakes is that I have never been very effective at asking people for a testimonial.

I now know how important it can be to get testimonials from customers.

When I launched my book about Clubhouse, I therefore made sure to get testimonials.

Some people who had read my book even asked if they could give me a testimonial, which is probably the best proof that they have gained value.

7. SEO – Search Engine Optimization

Optimizing your content for search engines is essential for getting your message in front of your target audience.

By doing keyword research, creating high-quality content, and building backlinks, you can improve your search engine rankings and increase your visibility online.

It can be a really good idea to do a search on Google to learn more about how you create your texts and other measures to get your website higher in the searches.

Also make sure that you have a website that is mobile friendly as a very large part of searches take place on smartphones.

If you don’t have a website, you should consider getting one as soon as possible as it will establish you as an expert.

8. Use e-mail marketing

Email marketing is a powerful tool for building relationships with your target audience.

By sending out regular newsletters, you can keep your audience informed about your business and offers and convert them into customers over time.

I often think that many marketers underestimate or forget to collect e-mail addresses of their potential customers.

An email is still a powerful weapon to reach your followers directly.


Own your own data!


If you are banned from a social media, you always have access to your followers if you have their email addresses.

I often hear about people who have been banned from Instagram or Facebook and then there is panic in their company.

Therefore, always make sure that your funnel captures email addresses, regardless of whether you are giving something away for free or selling a product.

9. Measure and analyze

Measure and analyze your results.

The final step in using attraction marketing is to measure and analyze your results.

This means using analytics tools to track your website traffic, social media engagement, and sales, and use this information to improve your marketing efforts over time.

With data analysis, you can get information on what to focus on and what wastes your time.

Make more of what works and less of what doesn’t.

Check your social media posts to find out which type gets the most likes, comments, and shares.

You will then have a better idea of what type of post you should concentrate your time on.

10. Use paid advertizing

While organic reach on social media can be limited, paid advertising can help you reach a larger audience.

Platforms like Facebook, Instagram, Google AdWords can be used to target specific groups of people and increase your visibility.

WARNING!

You can spend a lot of dollars on advertising without getting a result.

If you don’t know what you are doing, you are most likely wasting your money.

I have wasted thousands of dollars on advertising without getting the results I hoped for (YES I’m an idiot!).

Unfortunately, it is often learned by doing, so you end up investing advertising dollars that do not yield good results.

I would recommend that you set out carefully and spend a lot of energy checking your metrics continuously or get help with the advertising from an expert.

If you are in doubt about where to find an expert, I can recommend that you search for one on Fiverr.

Here you can find help for all forms of marketing and look at the reviews to see how skilled the individuals are.

Conclusion

Attraction marketing is a powerful strategy that can help you attract more customers and build a successful business.

By following these steps and constantly providing value and building relationships with your target audience, you can establish yourself as an expert in your field and get the social proof you need to attract customers.

If you have any questions feel free to reach out.

Have a fantastic day! 😉

Kind Regards

Erik Praecius

Ps.
You could say that attraction marketing is the opposite of spamming and pressuring people to buy your products.

If you would like to learn more about this method, I recommend that you read my blog post on the topic.